26. It is suggested in Paragraph 1 that “behavioural” ads help advertisers to
- A. provide better online services.
- B. ease competition among themselves.
- C. avoid complaints from consumers.
- D. lower their operational costs.
答案：D
答案句：By watching what people search for, click on and say online, companies can aim “behavioural” ads at those most likely to buy.
参考译文：通过观察人们在网上搜索、点击和发表的内容，公司可以将“行为”广告瞄准那些最有可能购买的人。
定位线索：题干“behavioural” ads help advertisers to→答案句“companies can aim ‘behavioural’ ads at those most likely to buy”；文中“aim...at those most likely to buy”对应选项D“lower their operational costs”（精准投放减少浪费，降低成本）。
解析：题干问第一段暗示“行为”广告如何帮助广告商。答案句指出公司通过观察用户行为将广告精准投放给最可能购买的人，这隐含了减少无效投放、降低成本的效果，对应D项。A项“提供更好的在线服务”无中生有；B项“缓解竞争”和C项“避免消费者投诉”均未提及。
27. “the industry” (Line 5, Para.3) refers to
- A. internet browser developers.
- B. digital information analysts.
- C. e-commerce conductors.
- D. online advertisers.
答案：A
答案句：In February the FTC and the Digital Advertising Alliance (DAA) agreed that the industry would get cracking on responding to DNT requests.
参考译文：2月份，美国联邦贸易委员会和数字广告联盟同意，该行业将着手回应DNT请求。
定位线索：题干“the industry” (Line 5, Para.3)→答案句“the industry would get cracking on responding to DNT requests”；文中“the industry”指代前文“Microsoft’s Internet Explorer and Apple’s Safari”等浏览器开发者，对应选项A“internet browser developers”。
解析：词义题需根据上下文判断。前文提到FTC提议在浏览器中添加DNT选项，微软和苹果的浏览器已提供该功能，因此“the industry”指浏览器开发者，对应A项。B项“数字信息分析师”、C项“电子商务从业者”、D项“在线广告商”均与上下文不符。
28. Bob Liodice holds that setting DNT as a default
- A. may cut the number of junk ads.
- B. fails to affect the ad industry.
- C. will not benefit consumers.
- D. goes against human nature.
答案：C
答案句：Bob Liodice, the chief executive of the Association of National Advertisers, says consumers will be worse off if the industry cannot collect information about their preferences. People will not get fewer ads, he says. “They’ll get less meaningful, less targeted ads.”
参考译文：美国广告主协会首席执行官鲍勃·利奥迪斯表示，如果行业无法收集消费者偏好信息，消费者的情况会更糟。他说，人们不会看到更少的广告，“他们会看到更无意义、更不精准的广告。”
定位线索：题干“Bob Liodice holds that setting DNT as a default”→答案句“consumers will be worse off...less meaningful, less targeted ads”；文中“worse off”对应选项C“will not benefit consumers”。
解析：题干问Bob Liodice对默认设置DNT的看法。答案句明确说消费者会“worse off”（更糟），即不会受益，对应C项。A项“减少垃圾广告数量”与原文“不会更少”矛盾；B项“不影响广告业”与原文“行业无法收集信息”相悖；D项“违背人性”是文章作者观点，非Liodice所述。
29. Which of the following is true according to Paragraph 6?
- A. Advertisers are willing to implement DNT.
- B. DNT may not serve its intended purpose.
- C. DNT is losing its popularity among consumers.
- D. Advertisers are obliged to offer behavioural ads.
答案：B
答案句：Getting a DNT signal does not oblige anyone to stop tracking, although some companies have promised to do so. Unable to tell whether someone really objects to behavioural ads or whether they are sticking with Microsoft’s default, some may ignore a DNT signal and press on anyway.
参考译文：收到DNT信号并不强制任何人停止追踪，尽管一些公司已承诺这样做。由于无法判断用户是真正反对行为广告还是仅仅使用微软的默认设置，一些公司可能会忽略DNT信号并继续追踪。
定位线索：题干“true according to Paragraph 6”→答案句“Getting a DNT signal does not oblige anyone to stop tracking...some may ignore a DNT signal and press on anyway”；文中“does not oblige...ignore...press on”对应选项B“DNT may not serve its intended purpose”。
解析：题干问第六段哪项正确。答案句指出DNT信号不强制停止追踪，且可能被忽略，说明DNT可能无法达到预期目的，对应B项。A项“广告商愿意实施DNT”与“ignore...press on”矛盾；C项“DNT在消费者中失去 popularity”无中生有；D项“广告商有义务提供行为广告”与原文“does not oblige”相反。
30. The author’s attitude towards what Brendon Lynch said in his blog is one of
- A. indulgence.
- B. understanding.
- C. appreciation.
- D. skepticism.
答案：D
答案句：Brendon Lynch, Microsoft’s chief privacy officer, blogged: “We believe consumers should have more control.” Could it really be that simple?
参考译文：微软首席隐私官布伦丹·林奇在博客中写道：“我们认为消费者应该有更多控制权。”事情真的这么简单吗？
定位线索：题干“author’s attitude towards what Brendon Lynch said”→答案句“Could it really be that simple?”；文中“Could it really be that simple?”（反问表怀疑）对应选项D“skepticism”。
解析：题干问作者对Brendon Lynch言论的态度。答案句以反问句“Could it really be that simple?”表达质疑，暗示事情并非如此简单，体现怀疑态度，对应D项。A项“纵容”、B项“理解”、C项“欣赏”均与反问语气不符。