Translate the following text into Chinese. Write your translation on the ANSWER SHEET. (15 points)
The supermarket is designed to lure customers into spending as much time as possible within its doors. The reason for this is simple: The longer you stay in the store, the more stuff you’ll see, and the more stuff you see, the more you’ll buy. And supermarkets contain a lot of stuff. The average supermarket, according to the Food Marketing Institute, carries some 44,000 different items, and many carry tens of thousands more. The sheer volume of available choice is enough to send shoppers into a state of information overload. According to brain-scan experiments, the demands of so much decision-making quickly become too much for us. After about 40 minutes of shopping, most people stop struggling to be rationally selective, and instead begin shopping emotionally – which is the point at which we accumulate the 50 percent of stuff in our cart that we never intended buying.
超市的设计就是为了诱使顾客在店内逗留尽可能长的时间。这样做的原因很简单:你在店里待得越久,看到的商品就越多;而看到的商品越多, 买得也就越多。而超市里有大量商品。据食品营销协会称,一家普通超市经营着约 44000 种不同的商品,许多超市经营的 种类还要多出数万种。可供选择的商品数量之大,足以使购物者陷入信息过载的状态。脑部扫描实验表明,要做这么多决定所带来的负担,很快就会让我们吃不消。购物大约 40 分钟之后,大多数人就不再努力保持理性的挑选,反而开始凭情绪购物 ——而正是在这时,我们把购物车里那 50% 自己从没打算买的商品堆积了起来。