36. The New York Times is considering ending its print edition partly due to
- A. the high cost of operation.
- B. the increasing online ad sales.
- C. the pressure from its investors.
- D. the complaints from its readers.
答案：A
答案句：The infrastructure required to make a physical newspaper– printing presses, delivery trucks – isn't just expensive; it’s excessive at a time when online-only competitors don’t have the same set of financial constraints. Readers are migrating away from print anyway. And though print ad sales still dwarf their online and mobile counterparts, revenue from print is still declining.
参考译文：制作实体报纸所需的基础设施——印刷机、送货卡车——不仅昂贵，而且在只有线上竞争对手没有同样财务约束的时代，它显得过度。读者无论如何都在远离印刷版。尽管印刷广告销售额仍远超线上和移动端同行，印刷收入仍在下降。
定位线索：题干“The New York Times is considering ending its print edition partly due to”→答案句取自第2段“The infrastructure required to make a physical newspaper... isn't just expensive”；文中“expensive”对应选项A“the high cost of operation”。
解析：题干问《纽约时报》考虑终止印刷版的部分原因，答案句明确指出制作实体报纸的基础设施“expensive”且“excessive”，直接对应选项A“the high cost of operation”。选项B“increasing online ad sales”文中只说线上广告销售额仍低于印刷，未提增长；选项C“pressure from its investors”和D“complaints from its readers”均无原文依据，属于无中生有。
37. Peretti suggests that, in face of the present situation, the Times should
- A. end the print edition for good.
- B. make strategic adjustments.
- C. seek new sources of readership.
- D. aim for efficient management.
答案：B
答案句：Peretti says the Times shouldn't waste time getting out of the print business, but only if they go about doing it the right way. “Figuring out a way to accelerate that transition would make sense for them,” he said, “but if you discontinue it, you’re going to have your most loyal customers really upset with you.”
参考译文：佩雷蒂说，《纽约时报》不应浪费时间退出印刷业务，但前提是他们要以正确的方式去做。他说：“想办法加速这一转变对他们来说是有意义的，但如果你直接停掉它，你会让最忠实的客户非常不满。”
定位线索：题干“Peretti suggests that, in face of the present situation, the Times should”→答案句取自第4段“go about doing it the right way”和“accelerate that transition”；文中“accelerate that transition”对应选项B“make strategic adjustments”。
解析：题干问佩雷蒂建议《纽约时报》在当前情况下应如何做，答案句指出应“以正确的方式去做”并“加速转变”，即进行战略性调整，对应选项B“make strategic adjustments”。选项A“end the print edition for good”与原文“shouldn't waste time getting out of the print business”矛盾；选项C“seek new sources of readership”和D“aim for efficient management”在原文中无直接对应，属于无中生有。
38. It can be inferred from Paragraphs 5 and 6 that a “legacy product”
- A. helps restore the glory of former times.
- B. is meant for the most loyal customers.
- C. will have the cost of printing reduced.
- D. expands the popularity of the paper.
答案：B
答案句：“I wouldn't pick a year to end print,” he said. “I would raise prices and make it into more of a legacy product.” The most loyal customers would still get the product they favor, the idea goes, and they’d feel like they were helping sustain the quality of something they believe in.
参考译文：他说：“我不会选一个年份来终止印刷版。我会提高价格，让它更像一个传统产品。”其理念是，最忠实的客户仍会得到他们喜欢的产品，他们会觉得自己在帮助维持所信仰之物的品质。
定位线索：题干“It can be inferred from Paragraphs 5 and 6 that a 'legacy product'”→答案句取自第5段“make it into more of a legacy product”和第6段“The most loyal customers would still get the product they favor”；文中“The most loyal customers”对应选项B“is meant for the most loyal customers”。
解析：题干要求从第5、6段推断“legacy product”的含义，答案句明确说“最忠实的客户仍会得到他们喜欢的产品”，说明该产品是为忠实客户设计的，对应选项B“is meant for the most loyal customers”。选项A“helps restore the glory of former times”和D“expands the popularity of the paper”在原文中无依据；选项C“will have the cost of printing reduced”与原文“raise prices”矛盾，属于偷换概念。
39. Peretti believes that, in a changing world,
- A. traditional luxuries can stay unaffected.
- B. cautiousness facilitates problem-solving.
- C. aggressiveness better meets challenges.
- D. legacy businesses are becoming outdated.
答案：C
答案句：“But we’re going to have questions like that where we have things we’re doing that don’t make sense when the market changes and the world changes. In those situations, it’s better to be more aggressive than less aggressive.”
参考译文：“但在市场变化和世界变化时，我们会遇到这样的问题：我们正在做的事情不再有意义。在那种情况下，更积极进取比不那么积极进取更好。”
定位线索：题干“Peretti believes that, in a changing world”→答案句取自第7段“when the market changes and the world changes”和“it's better to be more aggressive than less aggressive”；文中“more aggressive”对应选项C“aggressiveness better meets challenges”。
解析：题干问佩雷蒂认为在变化的世界中应如何，答案句明确指出“更积极进取比不那么积极进取更好”，直接对应选项C“aggressiveness better meets challenges”。选项A“traditional luxuries can stay unaffected”与原文“things we’re doing that don’t make sense”矛盾；选项B“cautiousness facilitates problem-solving”与原文“more aggressive”相反；选项D“legacy businesses are becoming outdated”在原文中无直接依据，属于无中生有。
40. Which of the following would be the best title of the text?
- A. Shift to Online Newspapers All at Once
- B. Make Your Print Newspaper a Luxury Good
- C. Keep Your Newspapers Forever in Fashion
- D. Cherish the Newspaper Still in Your Hand
答案：B
答案句：There will eventually come a day when The New York Times ceases to publish stories on newsprint. … Overhead may be high and circulation lower, but rushing to eliminate its print edition would be a mistake, says BuzzFeed CEO Jonah Peretti. … “I wouldn't pick a year to end print,” he said. “I would raise prices and make it into more of a legacy product.” … In other words, if you’re going to make a print product, make it for the people who are already obsessed with it.
参考译文：总有一天，《纽约时报》将停止在新闻纸上刊登报道。 … 尽管管理费用可能很高，发行量也在下降，但急于取消其印刷版将是一个错误，BuzzFeed首席执行官乔纳·佩雷蒂说。 … “我不会选一个年份来终止印刷，”他说。“我会提高价格，让它成为一种更传统的产品。” … 换句话说，如果你要制作印刷产品，就为那些已经痴迷于它的人制作。
定位线索：题干“best title”→全文主旨；文中“make it into more of a legacy product”和“make it for the people who are already obsessed with it”对应选项B“Make Your Print Newspaper a Luxury Good”（将印刷版打造成奢侈品/传统产品）。
解析：本题为主旨题。文章首段提出《纽约时报》终将停止印刷，但第二段指出印刷成本高、读者流失，第三段转折指出急于取消印刷版是错误，第四至六段通过佩雷蒂的建议（提高价格、使其成为传统产品、为忠实读者制作）和《纽约时报》高价订阅的例子，说明应将印刷版定位为高端奢侈品。答案句中的“make it into more of a legacy product”和“make it for the people who are already obsessed with it”直接对应选项B“Make Your Print Newspaper a Luxury Good”。选项A“立即转向在线报纸”与文中“不要急于取消”矛盾；选项C“永远保持时尚”和选项D“珍惜手中的报纸”均未体现文章核心建议，属于过度引申或偏离主旨。