2010年英语一 段落排序

段落 A

The first and most important is the consumer's growing preference for eating out: the consumption of food and drink in places other than homes has risen from about 32 percent of total consumption in 1995 to 35 percent in 2000 and is expected to approach 38 percent by 2005. This development is boosting wholesale demand from the food service segment by 4 to 5 percent a year across Europe, compared with growth in retail demand of 1 to 2 percent. Meanwhile, as the recession is looming large, people are getting anxious. They tend to keep a tighter hold on their purse and consider eating at home a realistic alternative.

首要且最重要的因素是消费者日益增长的外出就餐偏好：在家庭以外场所的食品和饮料消费已从1995年占总消费的约32%上升到2000年的35%，预计到2005年将接近38%。这一发展趋势正在推动整个欧洲餐饮服务领域的批发需求以每年4%至5%的速度增长，相比之下零售需求的增长率为1%至2%。与此同时，随着经济衰退迫在眉睫,人们变得焦虑不安。他们倾向于更紧地捂住钱包，并将在家就餐视为一种现实的选择。

段落 B

Retail sales of food and drink in Europe's largest markets are at a standstill, leaving European grocery retailers hungry for opportunities to grow. Most leading retailers have already tried e- commerce, with limited success, and expansion abroad. But almost all have ignored the big, profitable opportunity in their own backyard: the wholesale food and drink trade, which appears to be just the kind of market retailers need.

欧洲最大市场的食品和饮料零售销售处于停滞状态，使得欧洲食品杂货零售商渴望获得增长机会。大多数领先零售商已经尝试过电子商务，但成效有限，也尝试过海外扩张。但几乎所有零售商都忽视了自家后院的一个巨大且利润丰厚的机会：食品和饮料批发贸易，这似乎正是零售商所需要的那种市场。

段落 C

Will such variations bring about a change in the overall structure of the food and drink market? Definitely not. The functioning of the market is based on flexible trends dominated by potential buyers. In other words, it is up to the buyer, rather than the seller, to decide what to buy. At any rate, this change will ultimately be acclaimed by an ever-growing number of both domestic and international consumers, regardless of how long the current consumer pattern will take hold.

这种变化会带来食品和饮料市场整体结构的改变吗？绝对不会。市场的运作基于由潜在买家主导的灵活趋势。换句话说，决定买什么的是买家，而非卖家。无论如何，这一变化最终将受到越来越多国内外消费者的欢迎，无论当前的消费模式会持续多久。

段落 D

All in all, this clearly seems to be a market in which big retailers could profitably apply their gigantic scale, existing infrastructure, and proven skills in the management of product ranges, logistics, and marketing intelligence. Retailers that master the intricacies of wholesaling in Europe may well expect to rake in substantial profits thereby. At least, that is how it looks as a whole. Closer inspection reveals important differences among the biggest national markets, especially in their customer segments and wholesale structures, as well as the competitive dynamics of individual food and drink categories. Big retailers must understand these differences before they can identify the segments of European wholesaling in which their particular abilities might unseat smaller but entrenched competitors. New skills and unfamiliar business models are needed too.

总而言之，这显然似乎是一个大型零售商可以盈利地运用其巨大规模、现有基础设施以及在产品系列管理、物流和营销情报方面已得到验证的技能的市场。掌握欧洲批发业复杂性的零售商完全可以期待由此获得可观的利润。至少从整体上看是这样的。仔细考察会发现最大的各国市场之间存在重要差异，特别是在其客户群体和批发结构方面，以及各个食品和饮料类别的竞争动态方面。大型零售商必须理解这些差异，然后才能确定欧洲批发业中哪些细分领域适合发挥其特定能力，从而取代规模较小但根基深厚的竞争对手。还需要新的技能和不熟悉的商业模式。

段落 E

Despite variations in detail, wholesale markets in the countries that have been closely examined— France, Germany, Italy and Spain—are made out of the same building blocks. Demand comes mainly from two sources: independent mom-and-pop grocery stores which, unlike large retail chains, are too small to buy straight from producers, and food service operators that cater to consumers when they don't eat at home. Such food service operators range from snack machines to large institutional catering ventures, but most of these businesses are known in the trade as "horeca":hotels, restaurants, and cafés. Overall, Europe's wholesale market for food and drink is growing at the same sluggish pace as the retail market, but the figures, when added together, mask two opposing trends.

尽管细节上存在差异，但在已被仔细考察的国家——法国、德国、意大利和西班牙——的批发市场是由相同的构成要素组成的。需求主要来自两个来源：独立的夫妻杂货店，与大型零售连锁店不同，它们规模太小无法直接从生产商处采购；以及在消费者不在家就餐时为其提供服务的餐饮服务运营商。此类餐饮服务运营商的范围从快餐自动售货机到大型机构餐饮企业，但这些业务中的大多数在行业中被称为"horeca"：酒店、餐馆和咖啡馆。总体而言，欧洲食品和饮料批发市场正在以与零售市场相同的缓慢速度增长，但这些数字相加后掩盖了两种相反的趋势。

段落 F

For example, wholesale food and drink sales came to $268 billion in France, Germany, Italy, Spain, and the United Kingdom in 2000 – more than 40 percent of retail sales. Moreover, average overall margins are higher in wholesale than in retail; wholesale demand from the food service sector is growing quickly as more Europeans eat out more often; and changes in the competitive dynamics of this fragmented industry are at last making it feasible for wholesalers to consolidate.

例如，2000年法国、德国、意大利、西班牙和英国的食品和饮料批发销售额达到2680亿美元——超过零售销售额的40%。此外，批发的平均总体利润率高于零售；随着越来越多的欧洲人更频繁地外出就餐，来自餐饮服务领域的批发需求正在快速增长；而且这个分散行业竞争动态的变化终于使批发商进行整合成为可能。

段落 G

However, none of these requirements should deter large retailers (and even some large food producers and existing wholesalers) from trying their hand, for those that master the intricacies of wholesaling in Europe stand to reap considerable gains.

然而，这些要求都不应阻止大型零售商（甚至一些大型食品生产商和现有批发商）尝试，因为那些掌握欧洲批发业复杂性的企业将获得可观的收益。