2022年12月六级 第2套 Section A 选词填空

The task of the global strategist of a business is to build a platform of capabilities derived from the resources, experiences and innovations of units operating in multiple locations, to transplant those capabilities wherever __26__, and then to systematically upgrade and renew them—ahead of the competition.

Apple is an outstanding case of a company whose unique capabilities give it a worldwide __27__ advantage, particularly with respect to its ability to build platforms from a product base that integrates functional and __28__ design. Apple has been able to leverage and exploit its California-based design and marketing advantages successfully throughout the world. IKEA is another such case. The do-it-yourself furniture and houseware company first developed a compelling set of capabilities to design, manufacture and __29__ furniture at low cost and sell it in a novel way in Sweden. Later, IKEA successfully __30__ this formula in many other countries.

By contrast, Telefonica, a Spanish telecommunications company that is now the world's fifth largest telecom by __31__, first developed its special advantage abroad. In 1989 and 1990, Telefonica had the opportunity to enter Chile and Argentina, countries that shared many institutional and cultural characteristics with its home country but that were __32__ more rapid market reform. Throughout the 1990s, Telefonica took what it learned in Chile and Argentina about reconstructing former state-owned telecoms to other Latin American countries that were privatizing their state telecoms and deregulating their telecom markets.

These examples might lead the reader to believe that creating a global advantage is an easy task. But many other __33__ of expensive failed experiments suggest that creating a lasting global advantage actually requires a great deal of __34__ and operational finesse (技巧). Our research suggests that global winners typically create and sustain their international presence through a systematic process of __35__, renewing and enhancing their core capabilities.